Many small businesses are short on cash when they are first starting out. This does not mean you are not able to achieve your business goals. Look for creative ways to get the information you need without having to spend unnecessary dollars that your business may not have.
When it comes to needing information about the consumers in your target market, research the feedback and comments they are posting online. You will be able to find these comments by reading the comment section to blogs, news articles, social media postings, and other media communications. Within the comments you will find information on what the consumer wants, need, like, have agreements and disagreements about, and a whole lot of other information that can help you with product planning, marketing, customer service, branding and so much more. The best part about it, is that this information will be available to you for free.